Aesthetic Business & Technology

2011-08-20T12:02:00.000-07:00

We are launching our Electronic Media Solution (EMS) Division on September 1, 2011. We "rescue" your electronic media marketing (website - email marketing - social media marketing) results! We will help you show measureable results (new clients and customers) from your electrnic marketing efforts.

Christmas Gifts

2010-12-04T08:00:00.000-08:00

While finishing up some Christmas shopping, I came across this beauty. Before you think I'm being heartless, I understand that it has the potential to be comfortable and I do like the fact that you don't need to wear socks. However, I also hope that all my aesthetic friends realize that gift certificates are a much more valuable and wanted present instead of the adult onesie.

Happy shopping!

The Versatile Botox

2010-11-28T17:02:00.000-08:00

I found this report on Fox News. It came out a couple years ago, but is still interesting nonetheless!

Botox Used to Combat High-Heel Pain

Doctors are using Botox injections to cure high-heel wearers of a condition known as “stilettotarsal,” or pain in the soft tissue of the ball of the foot.

Caused by years of tottering around on high heels, many women are forced to forgo wearing their favorite Manolo Blahniks and opt for flats instead.

The Botox is injected into the metatarsal region and plumps up the ball of the foot, protecting the nerves and soft tissue.

The metatarsal is one of five cylinder shaped bones in the foot.

Botox is approved by the Food and Drug Administrated to treat wrinkles and frown lines in the U.S., but it has also been used for off-label purposes for conditions such as excessive sweating and migraines.

A Generation Impacting Aesthetic Procedures

2010-11-11T07:58:00.000-08:00

Cosmetic procedures appeal to many different ages. This article from the Aesthetic Practitioner News gives a look into a generation that has a growing impact on aesthetic procedures.

Baby Boomers Keep Cosmetic Procedures on the Rise

Facelifts, eyelid lifts among anti-aging surgeries up in 2009 --

CHICAGO – The baby boomer generation may be well into their 50s and 60s, but that doesn’t mean they’re ready to concede their looks just yet. In fact, many “boomers” are determined to maintain their once-youthful appearance. According to a recent survey by the American Academy of Cosmetic Surgery, anti-aging procedures such as facelifts and blepharoplasty (eyelid lifts) are on the rise. So are botox and fillers. The bottom line is that baby boomers are aging but they don’t want their looks to do the same.

“The baby boomers are getting older but they still feel young and they want to look that way too,” said AACS President Mark Berman, MD. “With anti-aging procedures, people tend to feel much better about themselves afterward.” Facelifts rose 44 percent from 2008 to 2009 in procedures by AACS members, totaling 34,455 in ’09. Blepharoplasty procedures went up 42 percent, from 42,602 to 60,507. Similarly, non-invasive anti-aging procedures such as Botox (up 157 percent) and fillers (up 245 percent) rose exponentially.

In procedures performed by AACS members, the average age of facelift patients is 54.1 years. The average age for blepharoplasty is 52.3 years. In addition, the average age of patients receiving Botox is 46.6 and fillers is 46.8. “I think this might come as a surprise to the public when they see just how many baby boomers are trying to slow down the aging process,” Berman said. “As a surgeon, these numbers aren’t surprising because we see older patients all the time.”

This article and many more interesting reads can be found at www.aestheticmag.com .

Adding A New Drug To Your Practice

2010-10-25T05:54:00.000-07:00

There is a new FDA approved drug on the market in the States. Xeomin recently received its stamp of approval to treat cervical dystonia and blepharospasm. After getting certified, doctors may use it off-label to treat fine lines, wrinkles, and crows feet, making Botox its biggest rival.

When adding a new drug to your practice, there should be a guideline to why you are adding it and how to position it? Do you currently need another botulinum toxin type A injectable? What percentage of your aesthetic business is brought in by injectables and which is most popular? Are you hearing a need from your client that your current options do not provide?

It may sound like a lot of philosophizing but all these questions can be answered seamlessly with a Profit Accelerator. This program will break down you current revenue to get a look at what your true driving force is and also be able to compare it with your marketing strategy to see where your dollars are being spent and if that is a beneficial route for you to continue to take.

Best of all, the results are measurable.

If you have not yet done a Profit Accelerator with us and are interested. Call us and take 10 minutes with us to share your needs and clearly understand how we can help.

Toll Free:

1-877-711-2582

info@ABandT.com

Popular procedures and special offers

2010-10-17T07:11:00.000-07:00

Did you know the top five nonsurgical cosmetic procedures in 2008 were:

- Botox injection (2,464,123 procedures)

- laser hair removal (1,280,964 procedures)

- hyaluronic acid (1,262,848 procedures)

- chemical peel (591,808 procedures)

- laser skin resurfacing (570,880 procedures)

Of course, we can not fit every client into these categories. What is important is that information about different procedures is displayed in a manner easy to find. Beyond leave behind material, notify your clients when their is a special incentive given by a product's manufactors. For example, until December 31st, the Restylane family products are offering up to a $450 savings. Do you have an effective way to let your clientell take advantage of this offer?

Remember, once a client has had a treatment, it is much easier to introduce them to another that might fit a need. By keeping information at their fingertips to message their interest, a repeat visit or referral will surly follow.

What effect do celebrities have on plastic surgery?

2010-10-07T07:57:00.000-07:00

I found by this article by the International Society of Aesthetic Plastic Surgery very interesting. I'm sure like me, many people have wondered what kind of influence do celebrities have on the most basic aesthetic procedures to the more advance plastic surgeries. The following was taken from an ISAPS survey. Enjoy!

THE WOMEN

Breasts and lips were the leading categories for celebrity choices by women followed by

buttocks, nose and abdomen. The categories are listed in order of popularity.

Breasts – The clear choice for breast look-alikes was Pamela Anderson, followed by Brazilian beauty Gisele Bundchen, American pop princess Britney Spears and Xuxa, a popular Brazilian entertainer. Interestingly, this category also elicited negative comments from surgeons who expressed their patients’ opinions. A significant percentage of responding doctors reported that in individual women’s views, they did not want to look like certain women. Pamela Anderson also led this group, followed by Dolly Parton and Victoria Beckham.

Lips – In the 1940s and 1950s, Betty Grable insured her legs, the most famous in the world at the time. If that was true then, Angelina Jolie should not only insure her lips, she should have them trademarked. Jolie was the overwhelming leader as the lips of choice for women undergoing this procedure. The alternate reference for lips was Julia Roberts.

Buttocks – The leading choice among women was Jennifer Lopez – by a huge percentage. Some doctors noted that they never get requests for this procedure (3%). Other choices included Juliana Paes of Brazil, and Americans Halle Berry and Sandra Bullock.

Nose – There was no doubt that Nicole Kidman’s nose was a clear favorite for women around the world. Secondary choices included Julia Roberts, Jennifer Aniston, Xuxa, and in a nod to classicism, Grace Kelly and Tasmanian born Princess Mary of Denmark.

Abdomen – In some cultures, revealing midriffs is a fashion statement. The favorite choice among women around the world is Giselle B_ndchen, followed closely by Shakira, Demi Moore, Britney Spears (early in her career), and Thalia (Mexico).

Eyes – Angelina Jolie was the clear favorite in this category. Catherine Zeta-Jones, Demi Moore, Michelle Pfeiffer and Salma Hayek were also prominent. And, proving that cinematic beauty is eternal, there were numerous references to Sophia Loren, Elizabeth Taylor, Catherine Deneuve and Greta Garbo.

Cheeks – The woman most often referenced was Sophia Loren, followed by Michele Pfeiffer, Nicole Kidman, Angelina Jolie and Marilyn Monroe.

Legs – There was a three-way tie in this category: Tina Turner, Sharon Stone and Cameron Diaz, followed by Jennifer Lopez.

Hair – These procedures are not as common for women as they are for men. The leading choice was Gisele B_ndchen, followed closely by Jennifer Aniston and Julia Roberts.

Chin – There was no clear cut leader in this category. Among the names referenced were Sonia Braga, Nicole Kidman, Julia Roberts and Charlize Theron.

Forehead – This was the least referenced category of the eleven choices. Leading the selections were Nicole Kidman, Madonna, Elizabeth Taylor and Oprah Winfrey.

THE MEN

Abdomen, nose and eyes were the three leading categories for men, followed by chest, chin and buttocks. The categories are listed in order of popularity.

Abdomen – Brad Pitt just beat out Matthew McConaughey. They were followed by action film stars Arnold Schwarzenegger and Jean-Claude Van Damme and soccer great David Beckham.

Nose – This category was led by Brad Pitt, followed by George Clooney. There were numerous mentions by doctors who noted that patients expressed personal concerns that any procedure would not leave them looking like Michael Jackson.

Eyes – The top three men referenced in this category were George Clooney, Brad Pitt and Ben Affleck.

Chest – Arnold Schwarzenegger was the overwhelming choice followed by Paulo Zulu (Brazil).

Chin – Many more doctors referenced celebrity influences on male chin procedures than women. The most often referenced were Clooney and Pitt followed by Kirk Douglas, Ricky Martin, Antonio Banderas and Errol Flynn.

Buttocks – Here Brad Pitt had the clear lead with Mel Gibson, Ricky Martin and Paulo Zulu following.

Cheeks – There was a tie in the category between Clooney and Pitt. Tom Cruise and Paulo Zulu followed.

Lips – Clooney and Pitt led followed by Antonio Banderas and Korean movie star Dong-Kun Jang.

Hair – Tom Cruise led followed by David Beckham.

Legs – David Beckham led followed by Arnold Schwarzenegger.

Forehead – Cruise and Pitt tied in this category.

For the rest of the article, click here.

Customer Relationship Managment (CRM)

2010-10-04T07:26:00.000-07:00

The # 1 source of new patients for your aesthetic medicine practice is referrals from current patients (word of mouth). Do you have an effective Client Loyalty Program? Are you getting high numbers of referrals and repeat visits from current patients?

Contact us today for solutions so you can develop and maintain a loyal client base that generates recurring revenue and profits for your practice.

Is your Aesthetic Business Unit (ABU) profitable?

2010-08-28T20:15:00.000-07:00

What level of success are you?

$490,000 in annual revenue, with $150,000 net income? With at least 700 clients who spend at least $700 per year each with you on their skin health care? 700 patients who spend just $60 per month with you on their skin health?

$1 million in revenue with $300,000 in annual net income? With at least 1,000 loyal clients who each spend $1,000 per year each with you on their skin health?

Neither of these success models indicative of your practice? Contact us to learn more about our Profit Accelerator program or any of the services that we offer. Our objective is very simple - we do whatever it takes to make you money - whether its a financial strategy, marketing, operations, or clinical in nature, we will help you to make your ABU profitable.

Aesthetics - up 147% since 1997

2010-08-18T18:26:00.000-07:00

I found an interesting article today with the staticis on aesthetic procedures written by the American Society of Aesthetic Plastic Surgery. According to the article, aesthetics procedures have only dropped 2% during the recession. What a business to be in!

I remember hearing a saying,

"Even if there is a nuclear disaster, mamma still wants to look good".

We all know it is safe to assume that women make up the majority of the procedures, both surgical and non surgacial. However, men participation is on the rise! And no, a hair transplant was not the most popular, but it was number five on the list. The procedure that ranked the highest for men was Liposuction.

For more interesting information on aesthetic procedures, check out the ASAPS.

Lifetime Aesthetics Patients

2010-07-30T06:38:00.000-07:00

Skin Rejuvenation Stairway (SRS)

A "lifetime aesthetics patient" is worth tens of thousands of $ to your practice over time. You will want to offer all procedures along the Skin Rejuvenation Stairway - from least invasive to more invasive - be the skin expert to your patients so that they return to you repeatedly to maintain the health and appearance of their skin as they age.

How often do you change dentists over your lifetime? How many thousands of $ do you spend in your lifetime with your dentist?

You want your patients to view you as the "skin expert" and come to you for a lifetime. 700 patients who each spend $700 per year with you on their skin, over a 10-year period, equals $5 million gross revenue. At a 30% net income, that's $1.5 million take home to you as practice owner.

Contact us and we will show you how to make this happen in your practice.

2 new clients this week!

2010-01-18T19:01:00.000-08:00

We acquired two new clients this week! They are very excited about using our services to expand their aesthetic services.