Adding A New Drug To Your Practice

There is a new FDA approved drug on the market in the States. Xeomin recently received its stamp of approval to treat cervical dystonia and blepharospasm. After getting certified, doctors may use it off-label to treat fine lines, wrinkles, and crows feet, making Botox its biggest rival.

When adding a new drug to your practice, there should be a guideline to why you are adding it and how to position it? Do you currently need another botulinum toxin type A injectable? What percentage of your aesthetic business is brought in by injectables and which is most popular? Are you hearing a need from your client that your current options do not provide?

It may sound like a lot of philosophizing but all these questions can be answered seamlessly with a Profit Accelerator. This program will break down you current revenue to get a look at what your true driving force is and also be able to compare it with your marketing strategy to see where your dollars are being spent and if that is a beneficial route for you to continue to take.

Best of all, the results are measurable.

If you have not yet done a Profit Accelerator with us and are interested. Call us and take 10 minutes with us to share your needs and clearly understand how we can help.

Toll Free:

1-877-711-2582

or

info@ABandT.com

Popular procedures and special offers

Did you know the top five nonsurgical cosmetic procedures in 2008 were:

- Botox injection (2,464,123 procedures)

- laser hair removal (1,280,964 procedures)

- hyaluronic acid (1,262,848 procedures)

- chemical peel (591,808 procedures)

- laser skin resurfacing (570,880 procedures)

Of course, we can not fit every client into these categories. What is important is that information about different procedures is displayed in a manner easy to find. Beyond leave behind material, notify your clients when their is a special incentive given by a product's manufactors. For example, until December 31st, the Restylane family products are offering up to a $450 savings. Do you have an effective way to let your clientell take advantage of this offer?

Remember, once a client has had a treatment, it is much easier to introduce them to another that might fit a need. By keeping information at their fingertips to message their interest, a repeat visit or referral will surly follow.

What effect do celebrities have on plastic surgery?

I found by this article by the International Society of Aesthetic Plastic Surgery very interesting. I'm sure like me, many people have wondered what kind of influence do celebrities have on the most basic aesthetic procedures to the more advance plastic surgeries. The following was taken from an ISAPS survey. Enjoy!

THE WOMEN

Breasts and lips were the leading categories for celebrity choices by women followed by

buttocks, nose and abdomen. The categories are listed in order of popularity.

Breasts – The clear choice for breast look-alikes was Pamela Anderson, followed by Brazilian beauty Gisele Bundchen, American pop princess Britney Spears and Xuxa, a popular Brazilian entertainer. Interestingly, this category also elicited negative comments from surgeons who expressed their patients’ opinions. A significant percentage of responding doctors reported that in individual women’s views, they did not want to look like certain women. Pamela Anderson also led this group, followed by Dolly Parton and Victoria Beckham.

Lips – In the 1940s and 1950s, Betty Grable insured her legs, the most famous in the world at the time. If that was true then, Angelina Jolie should not only insure her lips, she should have them trademarked. Jolie was the overwhelming leader as the lips of choice for women undergoing this procedure. The alternate reference for lips was Julia Roberts.

Buttocks – The leading choice among women was Jennifer Lopez – by a huge percentage. Some doctors noted that they never get requests for this procedure (3%). Other choices included Juliana Paes of Brazil, and Americans Halle Berry and Sandra Bullock.

Nose – There was no doubt that Nicole Kidman’s nose was a clear favorite for women around the world. Secondary choices included Julia Roberts, Jennifer Aniston, Xuxa, and in a nod to classicism, Grace Kelly and Tasmanian born Princess Mary of Denmark.

Abdomen – In some cultures, revealing midriffs is a fashion statement. The favorite choice among women around the world is Giselle B_ndchen, followed closely by Shakira, Demi Moore, Britney Spears (early in her career), and Thalia (Mexico).

Eyes – Angelina Jolie was the clear favorite in this category. Catherine Zeta-Jones, Demi Moore, Michelle Pfeiffer and Salma Hayek were also prominent. And, proving that cinematic beauty is eternal, there were numerous references to Sophia Loren, Elizabeth Taylor, Catherine Deneuve and Greta Garbo.

Cheeks – The woman most often referenced was Sophia Loren, followed by Michele Pfeiffer, Nicole Kidman, Angelina Jolie and Marilyn Monroe.

Legs – There was a three-way tie in this category: Tina Turner, Sharon Stone and Cameron Diaz, followed by Jennifer Lopez.

Hair – These procedures are not as common for women as they are for men. The leading choice was Gisele B_ndchen, followed closely by Jennifer Aniston and Julia Roberts.

Chin – There was no clear cut leader in this category. Among the names referenced were Sonia Braga, Nicole Kidman, Julia Roberts and Charlize Theron.

Forehead – This was the least referenced category of the eleven choices. Leading the selections were Nicole Kidman, Madonna, Elizabeth Taylor and Oprah Winfrey.

THE MEN

Abdomen, nose and eyes were the three leading categories for men, followed by chest, chin and buttocks. The categories are listed in order of popularity.

Abdomen – Brad Pitt just beat out Matthew McConaughey. They were followed by action film stars Arnold Schwarzenegger and Jean-Claude Van Damme and soccer great David Beckham.

Nose – This category was led by Brad Pitt, followed by George Clooney. There were numerous mentions by doctors who noted that patients expressed personal concerns that any procedure would not leave them looking like Michael Jackson.

Eyes – The top three men referenced in this category were George Clooney, Brad Pitt and Ben Affleck.

Chest – Arnold Schwarzenegger was the overwhelming choice followed by Paulo Zulu (Brazil).

Chin – Many more doctors referenced celebrity influences on male chin procedures than women. The most often referenced were Clooney and Pitt followed by Kirk Douglas, Ricky Martin, Antonio Banderas and Errol Flynn.

Buttocks – Here Brad Pitt had the clear lead with Mel Gibson, Ricky Martin and Paulo Zulu following.

Cheeks – There was a tie in the category between Clooney and Pitt. Tom Cruise and Paulo Zulu followed.

Lips – Clooney and Pitt led followed by Antonio Banderas and Korean movie star Dong-Kun Jang.

Hair – Tom Cruise led followed by David Beckham.

Legs – David Beckham led followed by Arnold Schwarzenegger.

Forehead – Cruise and Pitt tied in this category.

For the rest of the article, click here.

Customer Relationship Managment (CRM)

The # 1 source of new patients for your aesthetic medicine practice is referrals from current patients (word of mouth). Do you have an effective Client Loyalty Program? Are you getting high numbers of referrals and repeat visits from current patients? Contact us today for solutions so you can develop and maintain a loyal client base that generates recurring revenue and profits for your practice.